PERSONAL MAILING | Darius Ramazani Team 2090
In times of digital photography and e-mail communication, a lovingly produced, high-quality print product feels like a sincere handshake and a tangible, personal experience. Berlin photographer Darius Ramazani came up with the idea of sending out a printed poster to acquire new clients and to strengthen relationships with existing ones. The image on the poster is a group photo of four old people, representing “Team 2090”, as a reference to Darius and his team, including photo assistant, producer and retoucher, in the future. Following the seven illustrated steps and amusing, tongue-in-cheek instructions, recipients are asked to hang the image in their offices using the pins provided and send Ramazani a photo of how it looks by mail. The final step reminds them to think of Darius whenever they need a photographer for portrait, lifestyle or corporate shoots. This way of establishing contact with clients is proving to be a welcome alternative to regular e-mail and telephone acquisition. Over 2000 posters were sent out and the team has already received positive feedback as well as several photos of the posters on the office walls of creative directors at various agencies.